About us

Folded wool jumpers and cardigans by a cottage window

Welcome to Village Wools, an online boutique for the British autumn and winter: jumpers, cardigans, coats and boots that keep you warm from the first cold morning in October to the last one in March.

What we do

We keep our range small on purpose. Every season we select a handful of knits, coats and boots, check the quality of each one before it goes on sale, and sell them at a fair price with free tracked UK delivery. Nothing you will not wear, nothing you need a special occasion for.

Cream cable-knit cardigan draped over a wooden chair with a wool scarf and yarn

Our mission

Winter clothes and boots should be easy to buy: an honest description, a size guide in centimetres, clear delivery times and a simple returns process. That is what every product page on villagewools.com gives you, and what our customer service team is there for.

Our vision

To become the place you come back to every autumn for the jumper, coat or pair of boots you will wear all winter, and to grow the range with you, season by season.

Our promise

  • Free tracked UK delivery on every order, in 8–13 business days.
  • 30-day money-back guarantee, whatever the reason.
  • Real people on customer service, Monday to Friday, 9:00–17:00 (UK time), replying within 24 hours.

Who we are

Village Wools is owned and operated by ADVANTSHIELD LLC, a limited liability company registered in California, United States (Entity No. 202354611677), which operates the brand in the United Kingdom.

  • Company: ADVANTSHIELD LLC
  • California Entity No.: 202354611677
  • Business address: 230 N Kenwood St #106, Burbank, CA 91505, USA
  • Email: support@villagewools.com
  • Phone: +44 7863 755780
  • Customer service: Monday to Friday, 9:00–17:00 (UK time); we aim to reply within 24 hours on business days